Your shop looks great! Lots of keywords, the descriptions are engaging.
When taking a shop to the next level, it usually has to do with creating an experience. You have done a good job of creating a mood or experience with words, now just a bit more with the pics.
I like the wedding sign listing where you have not only a photo of the sign in a setting, but a picture of you painting the sign. Why not add a picture of a person using the wallets? Think of who your buyers are or would like to be, who is that type of person, and then try photographing someone like that using or holding the wallets.
This one could be photographed on a beach:
http://www.etsy.com/listing/84409440/wallet-clutch-coupon-holder-on-the-waterHope that little bit will get your ideas going.