SEO, SEO, SEO. You gotta learn it, live it, breathe it. Good SEO brings in views from people who are shopping for what you're selling, as opposed to views from other sellers who are just admiring.
Here are two good resources to learn about it.
www.etsy.com/teams/11352/relevancy-and-seo-for-all-etsy-shops/discuss/
Next, go to my blog and read about my special method for choosing keywords/tags:
http://cleverruthie.wordpress.com/2014/09/08/a-sweet-secret-to-seo-and-etsy-happiness/