Just last night I was comparing last year to this year, and I am already over my total sales for October last year, though at about 2/3rds of the revenue. I think there have been people returning who wanted to order last year but couldn't afford something or missed out. Also new products, not Christmas items have accounted for the higher number of sales. People are already starting to order gifts, though I do very few of those.
People who are shopping early have been so nice, so absorb the good vibes before those last minute, unreasonable people hit! Keep your customers updates with any delays, ship times, and remember to check the notes in every order!
Good luck everyone!