I am glad though that after almost 7 years of selling on Etsy, the majority of my customers are still brand new Etsy members, that somehow found my products online.
And lots of them could potentially turn into return customers.
I also noticed that some of my customers return after 4 or 5 years, because the product they bought held up that long and just shows too much wear, and now they want a new one, in a new colour (combination).
That is promising for the future...
(And no, I am NOT tempted to make products that only last half a year instead, so they return faster, LOL.)