Think of a great name first! I think you can only change it once! In the drop-down at the top of the page where it say "Your Shop:(shopnamehere)" ,click on "info and appearance". You will see it says "shop name" and beside it is a little blue link that says "change". Click that and go from there. Enter the new name,etc. I am not sure if the new name has to be approved or not,I don't remember. But,anyway,it is not hard! Hope this helped!
