A lot of people won't look past page 1, that's the problem, I think. Crochetgal is right--it all depends really on how you want to be found and even, I guess, on the brand you're promoting. Who are you, what does your shop stand for in terms of merchandise and brand?
It's past Earth Day so I don't think too many people will search for that term, but they will search for peridot items. Also items can be really specialized and it really takes that one special person to be searching for your specific type of items.