I suggest not using other shops as a measure of your success. While I agree with Casi -- your photos could use some lightening --, I think you also need to look at what success you have had. Other shops get lots of likes (and sales) because they've found a wildly popular niche, or they've been on Etsy for a long time, or they are fantastically talented, or they have a great network, or they market A LOT, or...well, the list goes on and on. So, again, measure your success off of what YOU would like to accomplish.