How accurate is shop stats?

[Former_Member]

For yesterday, shop stats says that I received a total of 20 views and 2 favorites. When I checked who favorited in my activity feed, there was only 1 from yesterday. When I checked google it said I had 49 pageviews and 10 visits. The numbers don't match at all.

Has anyone else noticed this?

[Former_Member]

I've also noticed this but unfortunately I do not know which is more accurate. I tend to use my google analytics stats over the Etsy shop stats though.

[Former_Member]

How do you check that? Sorry I'm new to this...lol

[Former_Member]

The activity feed won't show private favs though, so take that into account.

[Former_Member]

Well that explains the faves... I think google stats are more accurate though

[Former_Member]

I usually just pick ONE to look at and compare it on a day to day basis. I figure, if I'm doing better, even if it's not 100% accurate, I'm heading in the right direction. Super confusing though, I agree