This is my first holiday season on Etsy as well. I also have a huge craft show I'm prepping for that's just becore Thanksgiving, so I have a lot going on. My goal is just to end the year in the black. I've been working really hard on inventory, tags, and photos, and even thpugh they're not perfect, I think they're as good as they're going to be for this year. So my main goal is to sell enough to end the year with a financial gain! There's a number I'd lime to hit, but to be honest, I'll be thrilled if I even make $10 for the year !