Hi Deb,
I would suggest...
1 - An avatar photo.
2 - Change your banner to something relevant with your shop or shop name.
3 - Take your photos on a white/plain backdrop.
4 - Don't use your flash... ever!
5 - Take the glass out the frames so you have no reflection.
6 - Put a white piece of paper inside the frame and don't use the insert the frames come with.
7 - I suggest reading some of the really good etsy blog posts on photographing your products for selling online, they'll give you advice on how to get the best natural lighting to take photos. Its quite difficult to see your frames as there are a lot of shadows and most are quite dark.
8 - Completely fill in your policies!! This lets buyers know how you operate. Most will not buy if there are no policies.
9 - You've put variations in where you shouldn't. I think you've thought that is where you write in item descriptions? Put more info in your descriptions, sizes etc. Also for me I'd want to know what glue you're using to adhere the embellishments onto the frame so I know if they'll stay on for a long time.
10 - Your shipping costs are wrong too, I think you've thought this is the price of the item again as all the shipping prices are the same as your prices for your frames? The shipping costs are how much you charge for packing and shipping the item.
11 - TAGS TAGS TAGS!!!! Fill them ALL in, descriptive words and use 2-3 words for each tag. ie. dog photo frame, grey frame, plastic frame, etc If you don't have your tags filled in then no one can find you when they search for items.
12 - I would always keep clear of copyrighted materials, you can get yourself into a lot of bother.
Hope this helps, it takes an awful lot of work to get your shop set up properly. But you have to put the effort in to reap the rewards.
Good luck :)