Hi Jewel,
Somehow I missed your post, otherwise I would have responded before now. I am glad you are having success with Etsy on Sale!
I have a jewelry shop MariesJewelryStudio. I have been working on it really hard and incorporating the advice I received from this Team (which I greatly appreciate).
Because the jewelry field is so saturated, things were not moving, so I decided to put that shop on sale at 35% off - from August 3 through 13. I am sorry to say that I only sold four items and three of those were to a friend. In fact, today, after the sale, I had more views in that shop that in any given day during the sale, which surprises me, as I was also promoting my shop with Etsy during the sale.
I do not know if it is because that shop sells only jewelry and the field is so saturated, or because the jewelry is not being seen, or because the jewelry is simply not attractive.
However, I am very happy with Etsy on Sale. They did everything and I like that the original prices show as stroked-through and the sale price is very prominently displayed in red. They could not return two of my items to their original price, so they posted them in my account in their site, so I can take care of them. I do not quite understand how the cost will work out, as they give you some free points, but I am happy with the service.
I will definitely try them again in a couple of months, closer to Christmas. Maybe I will have better luck then.