I wish you the best with your shop! Etsy is amazing.
I opened my shop in 2007 and sold stuff in my spare time at first, but I have been a full time successful Etsian for 2 years (I am fortunate to be married to a stable man, so I do have that benefit; but I am definitely contributing to the household income now!). My Facebook fan page seemed to help a lot to generate new business way back when, but now that they charge for your fans to see your posts I no longer use it as a business tool; although I am proud to say I have over 17,000 "likes".
If you can get a little bit of "buzz" going, that is the first step. One of the US's best portrait photographers used my bunting in a photo shoot, mentioned me on her blog under the portrait, and it was gang busters from there. THEN I got a lot of mention by one of the US's best NEWBORN portrait photographers... and I have not looked back.
Etsy is my life. I wake up and fall asleep thinking about my customer's orders and ideas for my next products. My house needs cleaning, but who's doesn't?
I don't really have sales "goals" per se; I really just express humble gratitude to the universe every time I check my Shop Stats. So thankful to be able to make art that people want to buy.
"Full Time" happens to you when you lose your false belief that you do not deserve success.
If:
you have a product that is relatively unique, or at least on trend,
you have the ability to put your soul and personality into that product so that
even if someone tries to copy you ...yours is still different... ie: better ;) ,
you are committed to creating a product of only the highest quality materials &
craftsmanship,
you can meet your customers' deadlines,
you continually receive amazing feedback and convos that make you teary with joy and pride,
you maintain repeat business from people who treat you with respect because
that's how you treat them,
you KNOW you deserve unlimited abundance,
your work is what feeds your soul,
and you can't live without making art...
you are a candidate for Full Timer status.
I will be eternally grateful to the Etsy staff for everything they have done to allow me to work from home: doing what I love and getting to write off my fabric addiction!
Since joining Etsy I have grown my passion into an true income, sold almost 4,000 items, been published in Better Homes & Gardens and have had my work seen on national TV.
Again, best of luck to you! Don't ever give up!