Following but not following

Hello - help.
There's a shop I hearted, as I so often do, but I didn't add them to my circle or follow them or whatever it's called, and yet, lately, whenever I go into my activity and land on the following page, all that's there are items from this shop.
There were other items from people I follow, which was expected, but I have no idea how this other shop's new listings keep ending up in my follow feed. I wouldn't be too fussed by it, but anytime I appear to have activity, it's just this shop listing or renewing and it's starting to cheese me off.

Don't misunderstand, it's a lovely shop, I really do love it, I just feel like I'm getting spammed. Any time I get any activity I get excited since it's the run-up to Christmas soon and I'm hoping for some sales, and I'm always disappointed when I find it's just a shop's update that I didn't ask for.
I've unfollowed everyone I used to follow, I unhearted the shop and made sure that the shop is not one I follow either, but the items from this specific shop, and ONLY this shop, keep building up. Does anyone know why, or if there's something I've possibly overlooked?
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Re: Following but not following

I don't have anyone in my circles, etc., but I do get updates from shops on their new items (the ones that I've favourited). I take it that feature applies to all those types (circles, followed, favourited).
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Re: Following but not following

If you follow somebody, their new listings do not show up in your feed but things they have faved do. If you fave their shop, their new listings show in your feed for your followers to see... ALL their new listings and renews.
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