Hi guys,
I've been reading IttyBiz's free marketing courses -- more about those in a sec -- and now I'm ready to get a grade on some of my homework. How well did I do on developing my unique selling proposition (USP)? Specifically, I'd like feedback on two points:
Does it identify something few people do?
Is it something people want to spend money on?
After 6 months of e-educating myself, IttyBiz is the most concrete, approachable, knowledgeable, distilled business information I've seen. Like, I'm ready to give this lady money, but she has taken so much she's set and is now simply playing Robin Hood. Check her out, do the homework, you'll be glad you did.
http://ittybiz.comOK, here's my USP. I'm not set on the copy, but am assessing the elements it offers. If it helps, click on over to my shop for some background, but realize my product range doesn't quite represent the style of everything I'm developing right now. Specifically, it's baby-heavy!
Knits for Life.
Modern crochet accessories in luxury fibers.
Custom fits, personal service and advance discounts.
I donate one rainforest tree for every sale.
Thank you for sharing your energy and experience. It means a lot!
Lorna at Knits for Life
http://www.facebook.com/knitsforlife
