Not all of them, no. I pick a really outstanding photograph and upload it, singly, with the links to the Etsy page in the description. I watch my page stats carefully and have noticed that FB shows my photos to more people than my links. So I use that fact to show off selected items from my shop. I find that people don't go to my page or look through my albums much. But they DO click through to my Etsy shop on the link on photos that I post. Take a look at what I do on my FB page here: www.facebook.com/thebluebottletree