Just to show that it's really a personal decision: after a fair amount of debate, I chose "Small Business"....mostly to implicate that there is a person behind my brand, and it's not about selling so much as a full idea, an aesthetic, tied to a person, rather than just a product that people can 'like'. Also, for me, "local" implied a static place, and because the web is (of course) global, and I ship globally, I wanted to posit my business, myself, and my brand as more than localized to one place.
For example: www.facebook.com/SOFTGOLDSTUDIO
I think it's just up to you!
Hope the varied input has helped you come to a decision! Best of luck!