Hi guys, I've tried one or two ads before with limited success. I ran it for about a week and paid per click, just as you're suggesting. I think I spent about $25 and got 5 new fans in the process. To my knowledge, none of them have bought anything so you figure that's about $5/new fan. Which, at first seems steep but if somewhere down the line they make a few purchases, it will pay off. Just my $.02 ;-)