That's the problem: Etsy IS growing. From the stats I read (which were from a couple years ago), there were about 800,000 shops, and counting. So talk about getting some tough competition!
With that being said, I personally don't rely 100% on Etsy to bring me all my sales/views. I have my name out there on three different blogs that I get regular views from. I also promote on social media (I regularly use Instagram and twitter). My friends/family all know I knit/sew, so they bring me in business.
I also get a jump in views when I renew/add items. (which I have a small pile to add. . . ).
I hope this helps!