Hello, Etsy Sellers! Mary from the Merchandising team here. I lead our team of category experts that identify changes in buyer purchasing patterns, the driving factors behind them, and emerging trends across the industry and marketplace.
The world as we know it has been changing over the last couple months and we’re seeing more and more buyers coming to Etsy making purchases that reflect this. We’re keeping a close eye on how purchasing habits are evolving during this time and I want to share some of latest findings with you all:
As buyers spend more time at home, they are looking to update their spaces and work-from-home environments.
- Art category sales are up from last year, driven by purchases for Art prints.
- Now is a great time to offer home decor related products, including wall art, organizational solutions and seasonal options like pillows and wreaths.
DIY kits are growing in popularity as a home activity and gift idea.
- Craft Supplies category sales are growing rapidly; and research shows a surge in buyer purchase intent for Craft Supplies industry wide.
- With this in mind, are you able to disassemble any of your products and offer them as an activity?
With a great focus on health and wellness, self-care categories are on the rise.
- Searches for “spa” related gifts in the Bath & Beauty category increased 450% from March to April.
- Think about packaging self-care related products as gift sets or care packages.
Sending gifts when you can’t be there, and new ways of celebrating milestones together emerge.
- In the coming quarter, 33% of Etsy buyers’ projected purchases are centered on gifting.
- Think about ways to package your items as a gift set or care package, and plan offerings for gifting occasions like Father’s Day, birthdays, anniversaries and graduations.
Comfortwear is gaining traction in the Clothing category as Working from Home becomes the new normal.
- In Women’s Clothing, comfortable yet zoom-worthy clothing aka “comfortwear” is picking up. Sweatshirts and Jumpsuits are selling well, and searches in women’s clothing for “linen” are up compared to last year.
- Consider offering bold accessories that can stand out on a virtual call, or lounge options within your apparel assortment.
Whether you’re looking to pivot your product line or better understand buyer needs, we hope you find this information helpful. Check out our recent Marketplace Insights article about emerging trends to discover more timely tips and insights.
As a seller, what trends are you noticing in buyer behavior right now? As a buyer, what do you find yourself shopping for right now?
