Etsy Insights: Optimizing your cyber sale - tips & best practices

[y0peqxzu]

Hi there!

I’m Rosa and I work on the Market Research team here at Etsy. Research is an integral part of how we make decisions, and my job is to help bring both buyer and seller voices and data into conversations around our product and marketing experiences. With Etsy’s Cyber Week Sales Event approaching, we want to bring you some research-backed tips for how to optimize your shop! Insights are based on a September 2020 survey of 860 Etsy shoppers in the United States, and an August 2019 survey of 709 Etsy shoppers in the United States. Please note survey responses reflect buyer purchase intent across wider retail, not just on Etsy.

General Tips

Cyber Week purchases tend to be more about “wants” than “needs”; When we asked Etsy buyers how they shop during Cyber Week, most said they purchase for themselves, and for holiday gifts.

• Recommendation: Consider offering sales on popular self-purchases, as well as bundles (one for me, one for you!)

Shoppers often strategize what to purchase during Cyber Week in advance, browsing ahead of when they plan to buy; 84% of Etsy buyers surveyed said they plan for Cyber Week shopping.

• Recommendation: Preview deals a few days before the big sale. This encourages inspiration-seeking and item-favoriting, and can bring your shop top of mind for when Cyber hits.

2020-Specific Tips

With budget top of mind, some shoppers are opting for fewer, more meaningful items (think personalized/custom, heirloom items, handmade).

• Recommendation: Consider including personalized/customized items in sales for Cyber Week this year, or offering discount engraving/customization on relevant items.

Buyers are looking to retailers to ship gifts to their recipients directly; 7 in 10 buyers reported planning to have gifts mailed directly instead of delivering them in person.

• Recommendation: Consider including optional gift-wrapping/personal note options for purchases.

What are your plans for this year's Cyber Week Sales Event? Set up your sale in one click here!

[AkemiHandmade]

Thank you so much for the information!

[KIKIANDNIM]

Great tip to include custom items in the sale! Thank you. 

[OnceLostBoutique]

thank you for your tips. As vintage jewelry seller I'm offering a little gift notes since I can't do physical personalization on vintage jewelry ) 

[StudioIlanaCreations]

thank you, great information

[Macramebeautiful]

thanks so much for the great advice, I am so sorry if this sounds silly but I am not sure what "Preview deals a few days before the big sale" means, should be set the deal start date days before the cyber week? or share on social media with our followers that we will be having a sale for cyber week, thanks:)

[ZoeBartonZoe]

Thank you so much.

[SuDiosa]

Thank you very much for your advice!
I have already prepared)
And in fact, I always place orders so that customers can send a ready-made gift, with congratulations and beautiful packaging)

[miapersonalized]

Thank you so much

[AshleyLaneJewels]

Glad I found this!  Usually we're notified about sale events on our Dashboard, but I have not gotten any information at all about this year's Cyber Week Sale.  Just set mine up using the link in this message.  Thanks!

[3greensisters]

HI  I am participating in the cyberweek2020.   I am going to advertise the sale, of course.  Is cyberweek2020 a discount code or will all products chosen automatically have a price reduction?  Thanks for your help,  Suzanne  3 Green Sisters

[Tafipiri]

Great tips ! Thank you!

[nerina52]

Thanks, Rosa, for your very interesting suggestions.
In my shop there are many items to give and to give-us, all handmade with love from Italy, thank you for reminding me of this marketing opportunity

[ThreeBredEwes]

@ nerina52

Your handmade items are LOVELY!!

[JoywithCraft]

Thank You! 

[SuDiosa]

Can you please tell me if free shipping should be included at -20%?

[OwnDesignOnline]

Thank you for your tips!!!

[PiranhaUniqueJewelry]

Thank You. Could somebody tell me how can I add to product optional gift-wrapping ("Recommendation: Consider including optional gift-wrapping"). I'M not able to find that option. Where it is? Thanks!

[NormasBagBoutique]

Great tips! I already started offering gift wrapping and i include a little tag/card. The buyer adds the message they want me to write on the card.

I will be looking forward to making sales that go directly to the gift recipient. Already used the feature for a birthday!!

[LIFECREATORSSKIN]

Useful tips. I started creating bundles in my shop so I feel great that you mentioned that!

[MedicinalAlchemy]

Thank you so much for the info!

[FortunateGifts]

It would be nice if when offering 'checklists' on the Etsy Dashboard, Etsy would warn us if changing a listing is going to reset it's ranking. I did a bunch of 'optimization' and it tanked everything for two weeks. It's bouncing back, but I lost a lot of sales in that time. I would have preferred to create new listings then to edit listings that were working well.  

[3greensisters]

Hello, we are participating in the cybersale2020 and would like to start advertising the sale.  is cybersale2020 a discount code or are all my sale choices automatically  reduced in price?   Thanks for your help,  Suzanne 3 Green Sisters

[MedicinalAlchemy]

https://www.etsy.com/shop/MedicinalAlchemy

Any suggentions

[WanderingTulips]

This is m y first cybersale so I appreciate ALL the tips! Thank you!