Hi there! My name is Mary, and I’m on the Merchandising team at Etsy. Today I’m excited to share an inside look at what goes into the coveted “Etsy's Pick” badge, which buyers can see in search results and on the listing page.
Etsy’s Picks are items that have been chosen by one of our merchandisers (a.k.a. our style experts) from shops that have shown quality, reliability, and style. The badge helps buyers easily identify special and unique items, so they can shop confidently knowing your item represents the best of Etsy. To learn more about this criteria, read our Help Center article.
This year our team has more than tripled the amount in the Etsy’s Pick collection, resulting in even more opportunities to highlight qualifying listings to buyers on the site and in our marketing! Plus, we’re committed to adding even more Etsy’s Picks badges to listings in the months ahead. Etsy’s Pick badges are reviewed daily to ensure that the quality and reliability factors are maintained, and items highlighted may change over time.
With so many incredible items and shops on Etsy, you can help your shop stand out and improve your chances of getting featured on Etsy—while instilling confidence in potential customers—with these tips:
- Focus on photography: Striking photographs are a direct way to catch someone’s eye. Keep it clean—take crisp, in-focus photos in a bright, uncluttered environment with plenty of natural light, and avoid using watermarks in your images. Placing your products in context can also be a great way to fit your product into larger trends and lifestyle stories. Read 7 Essential Types of Product Photos to learn more.
- Make your shop easy to find: Before they can get featured, your items must get found. Use search-friendly titles, tags, and descriptions to make it easy to find your shop and items in Etsy search. Choose straightforward, descriptive titles that contain the most important words at the beginning. Use all available tags, selecting words and phrases that people are likely to search for when looking for your item. Check out Keywords 101 for more tips.
- Ensure an excellent customer experience: The “Star Seller” badge is a way for Etsy to reward shops that consistently offer an excellent customer experience in the areas we know are important to buyers: responding to messages quickly, shipping and tracking, and review ratings. Shops with a Star Seller badge also have an increased chance of being featured in Etsy buyer marketing. You can track your progress towards Star Seller in your personalized dashboard, and earn badges for each of the main criteria areas along the way.
- Ship smoothly: It’s important for buyers to know when their order will arrive. Update your processing times to accurately reflect your workflow and set clear expectations with shoppers. Shipping labels on Etsy also help automate important steps in the fulfillment process. When you buy a domestic or international label on Etsy, we’ll fill in the buyer’s address and automatically mark the order as shipped. Tracking is included on most services, so shoppers can rest easy knowing when their orders will arrive.
- Avoid policy violations: Familiarize yourself with Etsy’s Seller Policy and House Rules to make sure your shop is compliant. For more tips, read our full list of requirements for being featured.
- Strive for 5-star reviews: Glowing reviews let any buyer who visits your shop know that tons of happy customers have come before them—and inspire confidence when they’re deciding whether to make a purchase. Read our article How to Get 5-Star Reviews for tips on boosting your star power.
Incorporating the suggestions above will help put your listings in the best light in buyers’ search results and beyond. For even more guidance, read Tips for Getting Featured on Etsy.
How do you prime your listings to appeal to merchandisers both on—and off—of Etsy? Let us know in the thread!
