Just wondering if there's a special way to get your item featured on the etsy Facebook page. I've seen items from shops that are still new and only have a few sales so its making me wonder if I have a chance. :) I think it could be decent exposure to be featured there.
I would guess that they are handpicked by someone at etsy. But you could email them and see if there is a process, or if they would consider your shop. The worst they can say is no.
Have excellent tags and titles so you can get found by those at Etsy who are looking for cool things to put on their Facebook page. Then, be sure your photos are gorgeous so they'll want to promote your cool item.