Quirks, you clever jellybean! I never thought of that!
I'm a two-shopper - this one for my vintage style jewellery, and
http://www.etsy.com/shop/twobadbananas for my kawaii jewellery. If you take a peek you'll see they're outrageously different. I did sell both styles in twobadbananas originally, but realised pretty quickly that whilst I'm happy to dress like Japan-threw-up-on-me one day, and then like a vintage belle the next, the rest of the world generally sticks to one style! I don't regret splitting them, in fact, I'm so relieved I had the foresight to do it - marketing is SO much easier for me than it would be.