I actually like the second one!
http://www.etsy.com/listing/73527397/zodiac-sign-aromatherapy-bath-saltsI am, however, partial to longer descriptions. I like the use of headings and my perspective is that those who want to read the whole thing will, and those who want to skim can use the headings to navigate to the information they find most pertinent to them.
I recently re-did my descriptions. They were previously in paragraph, narrative format, and are now in bullet point format with headings.