I love your shop. Gorgeous and detailed.
I would concentrate on your photos - the backgrounds. They are busy, so we can't see the products in detail.
Maybe try playing with your camera settings - take your aperture (F Stop) down a bit, and space the distance between your camera, item and background, you may be able to achieve more of a blurred background. Its something I am having trouble with at the moment, especially since its too cold for me to shoot outside!
I hope this helps and best wishes,
Tammy