I like the idea of carrying "something for everyone". Perhaps put the main foci of the shop (applique bags, birdhouses, and fleece hats) in the first line of the shop description, so it shows up immediately. The story of the shop is interesting, but the little preview that shows on the main shop page really needs to grab attention and make us want to read more.
And as I type this, I wonder what mine looks like? Hmmm, maybe time for some self-editing!