Coupon Codes?

[BreatheAgainClothing]

I'm wondering if someone might share experiences with coupon codes? I've been reading a bit but wondered about other's experiences?
Thanks!

Beth

[PiecesOfMePaperCraft]

I ran a sale with a coupon code over Black Friday weekend and out of all the sales that came through, only one buyer used the code. I always include a coupon code for a future purchase in my packages but so far no buyers have returned to use it. I still have hope that someday someone will. :)

[Former_Member]

Yes I have had the same experience as Judy. I had coupon codes that offered over 20% off for buyers but none of the buyers who purchased from me during my sale used it.

[ValuableCr8tions]

Well I offer coupon codes to all my buyers. I send them the code with their purchase, and only had a couple use it. Right now I am offer 25% off & noone has used it :( So I just don't know if there are working. Or maybe I am doing something wrong. :(

[WintergreenDesign]

I've never really offered coupon codes. I tried one my first year for a Christmas in July promotion and although I got quite a few sales very few people used the code that was at the beginning of each listing. So I'm not doing it anymore. If figure if I can constantly afford to offer 10-20% off than maybe I should just lower my prices. I try to keep my items affordable but I'm also trying to pay myself reasonably for my time (those little ornaments take a long time to make) and my originality (all my own design). For whats it's worth about 35% of my customers are return customers.

I have read that people are more inclined to be lured by free shipping than a coupon code for a percentage off (even if it ends up being the same value)... but since shipping costs have risen so much that might be hard to do now. Good luck. I wish you success with your shop.

[Former_Member]

Adorable shop, Christa! Love your quilled bee :)

As to the original question, I've used coupon codes often. I'd say that at least half of the orders I get during a sale use the coupon code. Usually it's followers on Facebook or elsewhere who see the announcement about the coupon code and then they use it.

[BreatheAgainClothing]

Thanks. Very helpful information!

[BreatheAgainClothing]

I decided to try a coupon code sale. I'll let you know how it goes!
Thanks,
Beth