Conversion rate

Hi!
My name is Nina and I opened my Etsy shop almost a month ago.
I would like to know if there is a conversion rate that converts impressions to clicks and views to orders. I understand that it depends on many factors but it would be nice to have a rough idea of what to expect and when so we can focus on what matters more.
I appreciate any comments and help.
Thank you.
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Re: Conversion rate

Any ideas about this?
Any measurements?
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Former_Member
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Re: Conversion rate

We find that 100 people view items before we get a sale. There is no way of viewing impressions though. market through pinterest, instagram, wanelo. The more way you market the more people come to etsy. Best of luck though. It took a good 6 months on etsy to really start generating a good following.
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Former_Member
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Re: Conversion rate

I had much more than 100 views before I get my first sale.
I got lots of favorites but only two sales.
good luck
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Re: Conversion rate

There really isn't a fixed ratio or formula.
We are all different artists, we present our work in different ways and we promote/market our products in different ways.
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Re: Conversion rate

It depends what kind of produtcs you sell and when.

To my store, between late Jan and Feb 10th, 1 sale =20 to 30 views

In march, 1 sale = 50 to 60 views.


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Re: Conversion rate

A big thanks to all of you for your answers.
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Former_Member
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Re: Conversion rate

Well, generally on eCommerce, the conversion rate is 2%.
So if 100 persons visit your website, only 2 will buy.
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Re: Conversion rate

Is that 100 persons or 100 views? (Makes a big difference.)
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