You have beautiful items! I love your jewelry. :-) I think your prices are quite reasonable, if not still a little bit on the low side. Don't forget, you need to factor in more than your materials, advertising (if any), and Etsy fees. You spent time designing and making each piece. You also spent time taking the pictures, listing, and keeping an eye on them.
I follow a $10 per hour rule for myself. I have a rough idea of how much time it takes to make bracelets, necklaces, earrings, bookmarks on average. I factor in that time when figuring out my prices. I've had success locally using this method. I'm fairly new to Etsy, and have only had one sale here so far, but I'm hoping once school starts up again people will be staying home more. My profit margins aren't high, but this is more of a fun, creative hobby. I sell purely as an outlet for my beading passion. Have to pay for the new beads somehow. ;-)
I have actually received more interest once I raised my prices. I discovered I was barely covering the cost of supplies. There are people here locally that sell cheaper as well...some have connections with supply companies in China and other places abroad. I'm pretty picky about where my supplies come from. I like to support independent sellers on eBay and here on Etsy, and I also shop Firemountain Gems. I had to accept making my prices slightly higher than the competition. I was pleasantly surprised to find out my service was better, however. I have always offered free repairs if something happens to the jewelry, while my competition was often selling stuff they didn't make and had no idea how to repair it if it broke. That helped me learn, service trumps cheaper prices as well.
