It HAS been an odd month! My shop exposure seems to vary from day to day - some days I get a bunch of interest and maybe multiple sales - other days, next to nothing. I can't make heads or tails of it.
I've decided against search ads, mostly because whenever I'm searching for something, the search ads never seem relevant. Even though I think my own tags are accurate, I don't trust that those "impressions" are going to people looking for what I'm selling.
I know that I'm buying xmas presents here, though, so my fellow Etsy sellers can count on at least one buyer!