Yes, I heard about this too, let's see where it will go. There are hundreds of venues to sell your handmade goods on but none of them can match Etsy yet.
Thanks for the link, I just signed up. I think this is a great new opportunity, not necessarily "competition" but another venue for my little biz. I am not Etsy, I am a small handmade business owner who sells on Etsy- BIG distinction!