I don't think it has anything to do with anyone not liking your product, it might just not be what they were looking for. For instance today I have 88 views so far and 8 favorites. Did all those other people not like my invitations? Not necessarily, it might just not have been what they were looking for. Sometimes my views are from key words like "hawaiian" and my hawaiian invitation comes up. They probably weren't even looking for wedding invitations when they searched that word, maybe they just took a peek at it. Take a look at the keywords that brought people to your products. If I searched "Doughnuts" looking for actual doughnuts or recipes, your doughnut soaps would come up. I'm not looking for soap, but I still might take a peek at your listing anyways. That's what I think a lot of it is, people just looking around by accident, then the favorites come from people actually looking for your product or that are thinking about purchasing it in the future (or to use in a treasury!)