Well, I've been building my brand since 2007, and I didn't join Etsy until 2010... It took a while to hit those big numbers. This is my full time job or I should say this is my career. Gaining followers and fans takes a couple of years. when posting to Instagram, Facebook, twitter... Etc. I don't just talk about my line. I talk about my life, and I let them know there is an actual person behind all this. I keep them interested in what I have to say by becoming a personality. Just being myself. I also do a lot of collaborations with up and coming bloggers, singer songwriters, and actors. I participate in a lot local and non local craft fairs and events. It's really a 24/7 thing for me, answering emails at 3am or working the entire night. I would start out with bloggers and hosting giveaways, sponsorships with bloggers, and models, youtubers, doing mini interviews, startling your own blog and just putting yourself out there. People will start to become interested and actually care about what you have to say.