Hello! I'm new to selling on Etsy so apologies if this is an old question ... but how does Etsy choose which items to put on the first pages of a category?
For example, if you click into "Jewellery" and then "necklaces", how does Etsy decide the order in which items are listed? I have a feeling this has to do with SEO but is that right? Is there anything I can do to improve my chances of showing up on the first few pages of a category?
Also, on the "jewellery" page where it lists the different categories (earrings, necklace, etc) there is 1 image to represent each category - how are these chosen?
Any help would be greatly appreciated!! Thank you!