One thing I have learned in the world of Etsy is that you have to actively "refresh" your shop on a regular basis. What I mean is you can't just open shop, list a few items and do nothing else and hope for sales to roll in. Etsy gives preferences to shops who are constantly doing things. For example, rotate your featured items on a regular basis, list new items, etc. Whatever it is, DO something. Don't let your shop be idle. When you do this, Etsy moves you to the top of their list which gives you more visibility, which in turn, hopefully, get you some sales.