Hi! Item description should tell you the items story (eg. I decided to make this butter after suffering from a chronic dry scalp and eczema), your inspiration for making it (eg. my grandmother would always tell me to use natural products from the earth in their pure forms for my hair and skin), ingredients or materials used in its construction, why you should buy it (eg. Good deal, promotion, helps to keep your skin soft, adds to the beauty of your home etc) , the benefit of having it versus not having it (eg.using this butter will help to seal in moisture and prevent dryness). Without an awesome description the majority of persons who visit your store won't actually make a purchase. Most of the times.
