To be honest, I find all but actually making the product a bit of a challenge. I didn't start out with any marketing, business, design, photography, or promotions background. I've learned a lot, but the thing that still really gets me is pricing. Coming from a small town, and a family of humble resulted in starting out way too low. Moving to a city has given me sticker shock many a time. Finding a balance between mom 'n pop shop vs. downtown boutique, paying myself a fair wage, and knowing my target audience is a bit younger is so hard! It's come down to me writing draft listings and then the husband (& business partner) adjusts accordingly. :P