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How to Create a Successful Treasury

The team love is already starting to pour in with treasuries featuring our lovely and talented members. I've even seen a post or two with some questions about how treasuries work and what their value is so I thought I'd create a thread where we can all share our tips and techniques for creating successful treasuries. This first post is going to be long but I promise it's worth reading.

1. The value of treasuries: The main value of treasuries is exposure. But now that there are thousands of treasuries the exposure can be very limited. The Etsy team does select from member created treasuries for the front page but they aren't going to search down to page 57 to find them. You want your treasuries to make it into the first ten pages if possible. The question is, how to do that? You want as many views, clicks and comments as possible! Here are tips on how to achieve that.

2. Treasuries are searchable! You can search by your shop name to see any treasuries you have been featured in or created. The activity feature does show you treasuries you have created or been featured in as well but lately I've been experiencing a sporadic delay of 12-24 hours so I search the treasuries at least twice a day. Always always comment at least once on any treasury you're featured in. If you created the treasury respond to the comments you receive.

3. Tag you treasuries! The tags you use are also searchable. You want to tag treasuries as much as possible. Always tag treasuries featuring your team mates with the tag Etsy Entrepreneurs!!!! We are blessed with an enormous team. If half our team commented on your treasury it would have 500 comments. Also use a any trend tags Etsy Finds has been sending out in their emails. This is what the Etsy team is currently interested and is likely to search for when picking the front page. You want to use color tags, theme tags, style tags, season tags etc.

4. Composing a treasury. The Etsy team doesn't always just pick the hottest, most commented on treasury. The are looking for a beautiful well composed treasury. Select your items with care, compose them around a color, style, trend or subject. Include a variety categories, jewelry, home decor, paper goods, clothing, photography, painting etc. Also Etsy will not select your treasury if you feature yourself!

5. Using team love. We have an enormous out pouring of enthusiasm right now. To harness that on treasuries we should all take a few minutes a day to search the treasuries for "Etsy Entrepreneurs" and give those treasuries some love. If you've created a treasury but didn't use that tag don't worry! You can go back in and add it! That way the entire team can find and support the treasury even if they aren't featured.

If you have any tips I didn't include please post them!
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Former_Member
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Re: How to Create a Successful Treasury

One more thing - you can click on the tags in the right side bar to pull up all treasuries with the same tag
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Re: How to Create a Successful Treasury

Sweet!!! thank you for your detailed explanation.
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Former_Member
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Re: How to Create a Successful Treasury

I had no idea that they wouldn't pick your treasury if you featured yourself! I know they warned against adding yourself, but I didn't know it was like that!
Thanks for these excellent tips!
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Re: How to Create a Successful Treasury

I do not understand how this works!?!? How do you tag a treasury? How do you search for a treasury? What is meant by tagging treasuries? What is a trend tag sent by Etsy? Somebody please explain. I am very unfamiliar with this and cannot make sense of this ( # 2&3 in original post).
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Re: How to Create a Successful Treasury

Thank you for this post. :)
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Re: How to Create a Successful Treasury

PEARLSBIJOUX,
Don't worry, you are not alone. We have many members who are new to the whole treasury thing...so your question will be answered in time and our next team challenge will be centered around treasuries.
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Former_Member
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Re: How to Create a Successful Treasury

PEARLSBIJOUX,

"Treasuries" are collections of items. The front page of Etsy is always a collection curated by an Etsy staff member or they select one from the Treasuries created by the Etsy community. Here's how to find them if you haven't stumbled across them yet. They are kinda hidden.

Go to "Buy" at the top left corner of your page. Click on "Explore Treasury" You can either click on the title or any of the items pictured to pull up an individual treasury. You can also search teasuries from this page in the search box at the top of the page.

"Tags" are listed on the right hand side. These are just like the tags you use when you create your listing. Like your item listing they are only editable by whoever create the treasury.

What I meant by a trend sent out by Etsy is a trend featured in the Etsy newsletters. If you haven't signed up for them yet here's the link.

https://www.etsy.com/mailinglist

Did all of that help? As Studio said the team will being focusing on Treasuries soon but I didn't want you to feel too lost!

Jen
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Re: How to Create a Successful Treasury

Yes, thanks Jen. It helped and I will continue to click around the site and soon it will all fall into place.
April
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Former_Member
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Re: How to Create a Successful Treasury

There's a lot of Etsy that's hard to find. It always drives me crazy that I've only been able to find the Seller's handbook from the "Your Account" page and it's the only place I've found where I can search for past articles
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Re: How to Create a Successful Treasury

In case anyone missed it Etsy sent out an email asking teams to use the tag the EtsyTeam so they can find treasuries featuring teams easier! This means they are looking for team treasuries to feature on the front page! So let's make sure we all use the Etsyteam tag on our treasuries!
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Former_Member
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Re: How to Create a Successful Treasury

Great info! I've been featured in several lately where the treasury creator sent a message letting me know I was featured. As you said, it shows up in the activity feed anyway, but that extra personal touch is very nice.
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