Hi Dawn,
I'm a newbie so not the best person to answer your question. Can only relate what I am currently learning.
Besides having high quality products... photo's are the next most important, natural light is best and try not to shadow your products when taking photo's.... so take lots and lots of photo's and be sure to use all 5 photo slots when listing your products.
Tags- be sure you use all 13 and then search them and see if you can come up with better terms to raise your items up higher ...it's much better to have an item on the 1st few pages of a search than at the end of a search with thousands of like items.
Read everything you can on etsy and you also might try asking your question in the main forum where you have a better chance of receiving the advice you need.
I see you are already using social media to promote so your way ahead of me on that... I am just learning the importance of promoting on the web.
Charleen
