Hi Loveleen, I really enjoy your work! I'm very new here myself so I probably wouldn't be the best person to give feedback on shop. I checked out your blog/website and really enjoyed myself. Thanks for sharing you. It's on my to do list to create one also. Life is Social! and from everything I've read here on ETSY you have to promote your on-line presence. Blog, Website, Twitter, FB etc.
You said you really didn't know why you started the website....the inner you already knew that you needed it. Enjoy the Journey!