I once saw a Wordpress blog as a member, so I could see the dashboard but I was confused as all heck. So, when it came time to start my own blog, I was too intimidated by Wordpress and I went with Blogger. I'm happy with Blogger, but if I ever want to convert my blog into more of a website, I can always migrate it to Wordpress. (You can migrate from Wordgpress to Blogger and from Blogger to Wordpress, so there's no permanent fear of comittement.)
I've heard good things about Typepad too but there wasn't much info on it. Seems the vast majority of Bloggers use one of three: Blogger, Wordpress or their own website.
The way to get people to follow your blog is to be a good follower yourself. Find some blogs you like, follow them, and comment now and then. You will find people check out the people who leave comments. Presumably, you'll like readings blogs that speak to you and, presumably, your blog would also speak to that author too. Blogs are social afterall!
Good luck with your endeavours.