Hello, I am quite new here and haven't used instragram for Etsy yet. Because I do not really get it how to make it useful for Etsy selling :) I would highly appriciate if you could share your ways of using it :)
Instagram is all about hashtags (#) and pictures. So when you post a picture of your product you can then hashtag words to bring people to that picture. It's a lot like using tags here to bring people to your page. The best way of advertising I believe.