Your goal on Etsy should be to be as visible as you can. Your product can be the best, but if no one gets a chance to see it, you won't have buyers. You will learn how to optimize your listing titles using SEO strategies. [Don't let this term scare you, it's really easy!]
RULE #1
Don't repeat words. If you do, not more than twice. This is a waste of keywords.
DO THIS: Gold iPhone Case, Golden Phone Protector
NOT THAT: Gold iPhone Case, Golden case for your iPhone
RULE #2
Use long keyword phrases. Commas don't work well with SEO.
DO THIS: Gold iPhone Case to Protect your Phone
The SEO system will then create a combination of all the words used within the commas.
NOT THAT: Gold, iPhone, Case, Protect, Phone
The SEO system will only show results for Gold and Iphone and Case. NOT Gold iPhone Case. This could be why you're not showing up in the first pages.
RULE #3
Use descriptive words that are diversified. Thing of what someone would search if they were looking for your product.
DO THIS: Gold iPhone Case Protector for Cell Phones, iPhone 6 6s Cell Phone Cover, Golden Smartphone Accessories,
Notice that by using different words, I have now used:
iPhone, Cell, Cellphone, Phone, Phones and Smartphone.
Case, Cover, Protector and Accessory
NOT THAT: Gold iPhone Case, iPhone Cover, iPhone Accessories.
Diversify your descriptive words.
RECAP
Don't repeat words, Use long keyword phrases, Diversify your descriptive words.
By doing this, Not only will you show up sooner in the pages, but you will show up in many different places!
Happy selling!
Jesabel & Matteo
the Pier Manhattan blog
