Hi Mimi,
Here are a few thoughts:
1. Have you thought of doing your photos with a white background or something similar? I use a white cardboard display as a background. It creates more continuity in your shop. Here is an article with photography tips.
https://blog.etsy.com/en/2014/4-essential-product-shots-for-your-etsy-listings/2. I think you need more information in your listing descriptions. For example, on the boot listings there is not a size listed. It also might help to give measurements?
3. You may consider updating your policy page. Do you sell overseas? You may want to also accept Etsy direct checkout as well as paypal. I have gotten a lot more sales since I allow direct checkout. Here is a seller that has really good policies -
https://www.etsy.com/shop/FrannyandFranky/policy?ref=shopinfo_policies_leftnavHope that helps...and Happy Sales!
