Hi Chelsey. I just started on Etsy a week ago. Outside of Etsy I do business coaching. My knowledge is minimal with Etsy (I am still getting use to the platform) but the concepts are the same. Within this week I have landed 7 sales. None from Etsy Ads. Tried it for a couple days and I was not thrilled with the results. I am still fine tuning/fixing wording/seo/and retaking pictures. 2 of my sales are from Etsy searches. 60% of my view volume and purchases are from social media.
Think about who is your customer? Describe them. Old? Young? Men/Women? Hip? Conservative? LGBTQ? What? Do they like hiking? What are their hobbies?
Write this down. Brainstorm. Marketing starts with the customer/client. Who are they and what is their problem? <<<People buy solutions>>>> What does your product give them? Why would someone buy it? For example if it is a bracelet you are selling. Would this bracelet make the person feel more elegant? More hip? Fits their quirky lifestyle? Or their bohemian lifestyle? What does the bracelet give them a feeling of? Someone doesn't wear a bracelet just because. There is a reason.
Know your audience.
Where would your audience be online? Twitter? Tik Tok? FB? IG? Where? You mention Pinterest is that where your buyers are?
I would look at social media outside of Etsy. Etsy I found is a saturated market. If you can find your customer on a social media platform and put your product in front of their face with a link on buying it then you are golden. Stop paying for advertising and do some brainstorming. If you dig in the right places the advertising is free on social media. And if your product is loved. People will share it and word gets out. All for free. I hope that helps. I wish you success.
