If anyone is interested in three (3) full months of data analysis for Direct CheckOut vs PayPal (which is specific only to my shop), I have the following information:
May 2012 CreditCards = 61.5% of Sales Total, 19.5% Increase in Price Paid per Item
June 2012 Credit Cards = 51.5% of Sales Total, 6% Increase in Price Paid per Item
July 2012 CreditCards = 65% of Sales Total, 7% Decrease in Price Paid per Item
According to information available on the internet, most people with a PayPal account also have CreditCards and use both for purchases on line.
Note: Unless the process has recently changed, funds from a Sellers PayPal Account must be manually deposited into a Bank Account. A Sellers CreditCard funds are automatically deposited into a Bank Account.
If anyone has additional or conflicting information, please post here or fell free to contact me.
Bev
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