Thank you Deb,
As I read all of the posts of people looking for one figure or another, it makes me wonder if anyone pays any attention to anything anymore, and just expects someone to hand them a sheet of paper with all of their yearly figures and totals?
Maybe the modern world has gotten to that point, but if you are serious about your business as you should be, then weekly stats or worst case scenario, monthly will certainly help. Yes, the yearly handouts are nice just to double check your work, but to rely on them would be a mistake.
I like to see which category is selling best for me, where I am making the most money, and my inventory in each category. It is the only way to know what I need to focus on, what I need to buy for inventory, and which items I should not be buying. I pattern things, make projections, set goals, etc. based on the numbers. I do buy and sell things for a living, but it should be common place for everyone serious about building a thriving Etsy business.