Advice desperately needed! (Large quantity order)

[Former_Member]

Hey guys, I need some advice. I had someone convo me for a custom order of 250 5X7 art prints of the listing below.

https://www.etsy.com/listing/109742760/the-mountains-are-calling-wall-art-85x11

I sell 5X7 prints for $10 normally, so how much do you think I should discount for a quantity of 250? Or should I drop the price all the way down to what a shop that sells postcards would charge for that many postcards (something like $1 each?) If I use the high quality paper I normally use, that would make the supply cost alone like $50, and if I made it $1 each, that would about about $300 total, which seems kind of extreme. But that's at like a 90 percent discount of what I normally would charge per print. Do you think a customer would balk at that price, or a larger price as well? Just wondering if anyone has any experience in this field. Thanks guys!

-Emily

[KinAndCaboodle]

You could always ask the customer if they have a particular budget in mind. That way, if it's lower than what you'd like to charge, you may be able to come up with a creative solution to meet their needs without being short changed. Perhaps you could use a less expensive paper or charge them a one-time license fee that would allow them to have your art printed at Kinkos. Of course, if their budget is in line with what you were thinking, you're all set!

[Former_Member]

Normally wholesale is 50% of retail. I'd be really surprised if a retailer is expecting to pay only 10%! They will be looking at your retail prices and be expecting to pay 50% or up to 70% if this is on consignment.

Generally speaking it works something like this... You need to cost the whole thing out from your supply costs: paper, ink, packaging; to time spent ordering supplies, time spent on design, time spent printing, cutting, packaging.

Cost to make x 2 + profit = wholesale price
wholesale price x 2 = retail price
Based on that, your prints should not be costing you more than $2.50 at most to make. If they are, and you want to sell wholesale, then you need to revisit your production costs and your prices.

Good luck. :)

[Former_Member]

Hi Guys,

i agree with Suzanne on this one.
you are in business to make profit.

Asking the customer about their budget will also be a good starting point.

Cheers!

[Former_Member]

I'd charge $5 each, then if they try to haggle I might go as low as $4 or 3.50 but only if I though they would be a good repeat customer. $1 is way way to low, and you don't really have any wiggle room in negotiation.

[PSDesignPrint]

I can sell them to you for around 0.37 cents a piece if you'd like. They are printed offset on a beautiful press. Either 14 or 16pt stock with Uv coating...

No one will pay over a dollar a piece for these. This is a commercial run.

[PSDesignPrint]

I can also do a Matte or Uncoated finish (more natural)

You should be under $150 on this for sure.