I price all mine at $5 each. I figure after a few sales of each, I'll have made up the cost for the time I've put into it. Then again, a program does a lot of my pattern for me, I just spend a few hours (okay, maybe a lot of time!) on each pattern fixing it and making each photo not have 200 colours in it. If I do a custom pattern I'll likely charge more. I haven' t had a request yet though.