How do you make your digital product images?

Hi, all. I've been on Esty since last year. I've spent most of the time studying things like tags and keywords. Now that I'm confortable with those, I am stuck on creating product images for digital products. There are many absolutely gorgeous product images in many digital goods shops. What is the best way to make a beautiful, but professional, product image for a digital product? I am selling ephemera and repurposing hand-restored historic images in digital format. I am fluent with Photoshop and creating things like book covers (or restoring old images), but still can't figure out how they do it. 

 

Any help will be most appreciated. Thanks!

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